Trying to connect with EVERYONE is the biggest cause of overwhelm, and it delivers worse results. Here are some easy ways to get started: 1. They easily generate solid leads and grow their business. Then there are those who quietly go about building their LinkedIn presence, using sound strategies, an understanding of their target subscribers – and of LinkedIn, its mission, and its unique advantages. I meet a lot of people that spend valuable time, money & energy networking, yet they never use LinkedIn. With over 467 million users and growing, you can’t miss out on using LinkedIn to grow your reach and expand your network. Now that we’ve been through 2020 without in-person networking, LinkedIn is even more important than ever.

Keep in regular contact with them, add value and don't try to sell them anything.DISCLOSURE: Some of the links in my posts are affiliate links, meaning that at no additional cost to you, I will earn a commission if you like my recommendation and then click through and make a purchase. Try to contact one new person per workday. When the time is right for them, they'll initiate a business conversation to find out more about you. This is your opportunity to construct your credibility. Given time and a few more valuable communications, this person might grow to appreciate your contributions. I finish by offering something of value with no assumptions and without asking for anything in return.I compliment her work and highlight that we think the same way.It's short, so there's a good chance the recipient will read it.There are some elements in this message worth highlighting: I have written a similar report that raises a few other points please do let me know if you would like to read it, and I'll send it over. It resonated with me it's nice to read another's thoughts that align with my own. It was on the importance of coaching team members rather than telling them what to do. I was flicking through LinkedIn and came across an article you posted. My name is Peter Brodie, and I'm a sales coach for consultants and coaches. As with all electronic messages, it should be short and to the point. Reassure them that you're not asking for anything - you're just introducing yourself. Demonstrate that you know some of their work and like their approach. Include a personal message to show you're not using a formatted template or automated robot. People don't want to spend time trying to figure it out. Make sure you have a genuine reason for contacting them, then tell the person who you are, what you do and why you'd like to connect. When you send a connection request on LinkedIn, first ask yourself why you want to do so. That way, you'll be viewed as someone worth replying to. Communicate to each person in a unique way that's relatable and respectful.

Do lots of networking, but do it in a thoughtful and considerate fashion. It makes you look stupid or desperate - or both. You'd think it was weird, right? If your sales approach is to send lots of information with a strong sales message straight after connecting with someone, stop. You: 'Hi, I'm Isla, nice to meet you.' Jo: 'Hi, Isla, I'm Jo, would you like to buy my services?' What would you do if you met someone at an event and had this conversation? Treat direct messages on LinkedIn the same as if you were talking to a person in real life, too.

Everything you say and do in the virtual world should mirror how you behave in the real world. The same applies to the way you interact with others on LinkedIn, so be careful what you comment on other people's posts. When you're in a meeting, everything you say, do and present reflects you and your business.

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